What is a common survey method used in research?

Questionnaires and interviews are widely recognized as common survey methods used in research due to their effectiveness in collecting data directly from respondents. These methods allow researchers to gather quantitative and qualitative information depending on the structured or unstructured nature of the questions posed.

Questionnaires can be designed to include a variety of question types, such as multiple choice, Likert scales, and open-ended questions, enabling the collection of data that can be easily analyzed statistically. Likewise, interviews provide an opportunity for deeper exploration of respondents’ thoughts and feelings, offering rich qualitative data that is especially valuable for understanding complex topics.

When compared to observational studies, focus groups, and ethnographic studies, questionnaires and interviews stand out for their ability to target specific populations, collect data in a standardized manner, and facilitate direct communication with participants. These features make them essential tools for researchers aiming to yield clear and actionable insights from their study subjects.