What is the primary purpose of a Likert scale in surveys?

The primary purpose of a Likert scale in surveys is to measure attitudes or opinions. This scale typically consists of a range of response options that allow respondents to express their level of agreement or disagreement with a particular statement. By using a Likert scale, researchers can quantify subjective feelings, allowing for a more nuanced understanding of respondents' attitudes. The format typically ranges from strong agreement to strong disagreement, providing a clear way to assess sentiments on various topics.

This method is especially valuable in psychology, social sciences, and market research, where understanding personal beliefs and attitudes is crucial. The scale's structured format also makes it easier to analyze trends and compare responses across different groups.